<rdf:RDF xmlns:rdf="http://www.openarchives.org/OAI/2.0/rdf/" xmlns:ow="http://www.ontoweb.org/ontology/1#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:ds="http://dspace.org/ds/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:doc="http://www.lyncode.com/xoai" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/rdf/ http://www.openarchives.org/OAI/2.0/rdf.xsd">
   <ow:Publication rdf:about="oai:digibug.ugr.es:10481/62666">
      <dc:title>The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case</dc:title>
      <dc:creator>Yasin, Mahmoud</dc:creator>
      <dc:creator>Porcu, Lucía</dc:creator>
      <dc:creator>Liébana Cabanillas, Francisco José</dc:creator>
      <dc:subject>Online Brand Community</dc:subject>
      <dc:subject>Customer personality</dc:subject>
      <dc:subject>Company-generated content</dc:subject>
      <dc:subject>Users generated content</dc:subject>
      <dc:description>Personality five characteristics are playing crucial role on intention&#xd;
to forward Online Company Generated Content and user generated content mediated by online brand community engagement.&#xd;
This paper is applied on a case of banking industry in order to&#xd;
perceive a long run relationship between banks operating in&#xd;
Palestine and their customers. The total of 685 valid questionnaires were collected from online banking sector in Palestine,&#xd;
who is member of online brand community in Facebook.&#xd;
Moreover, the data were analysed and processed by structural&#xd;
equation model. The results reveal that personality traits (extraversion, conscientiousness, and openness) have positive influence on&#xd;
online brand community engagement. It also found that online&#xd;
brand community engagement plays vital role in inducing clients&#xd;
to forward CGC and UGC. Simultaneously, the results provide&#xd;
banks with a valuable implication on how banking industry can&#xd;
attract more customers in online brand community website and&#xd;
perceived trust of banks services and products.</dc:description>
      <dc:date>2020-06-23T11:42:35Z</dc:date>
      <dc:date>2020-06-23T11:42:35Z</dc:date>
      <dc:date>2020-05</dc:date>
      <dc:type>info:eu-repo/semantics/article</dc:type>
      <dc:identifier>Mahmoud Yasin, Lucia Porcu, Mohammed T. Abusharbeh &amp; Francisco Liébana-Cabanillas (2020) The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case, Economic Research-Ekonomska Istraživanja, 33:1, 1985-2006, [DOI: 10.1080/1331677X.2020.1752277]</dc:identifier>
      <dc:identifier>http://hdl.handle.net/10481/62666</dc:identifier>
      <dc:identifier>10.1080/1331677X.2020.1752277</dc:identifier>
      <dc:language>eng</dc:language>
      <dc:rights>http://creativecommons.org/licenses/by/3.0/es/</dc:rights>
      <dc:rights>info:eu-repo/semantics/openAccess</dc:rights>
      <dc:rights>Atribución 3.0 España</dc:rights>
      <dc:publisher>Informa UK Limited (Taylor &amp; Francis Group)</dc:publisher>
   </ow:Publication>
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