Spanish SME use of Web 2.0 tools and web localisation processes Castillo-Rodríguez, Celia Gutiérrez Artacho, Juncal Olvera Lobo, María Dolores Websites Translation Web Localisation Small and Medium Enterprises Social Networks Web 2.0 The impact of Web 2.0 technologies on the current social and economic environment has made it essential for any internationalising company to establish a solid and professional online presence. Particularly, small and medium enterprises (SMEs) can benefit from the use of diverse online tools because these can help them implement their business abroad in exchange for a small investment. However, it must be borne in mind that interactions with users belonging to a variety of sociocultural and linguistic contexts may take place. In this scenario, social media platforms and web translation and localisation processes are two resources of great value. This study focusses on Spanish SME processes of information dissemination and interaction with users by analysing their presence on social media platforms and their application of web translation and localisation processes. The sample includes 70 Spanish SMEs drawn from a selection of 1000 European companies compiled by the London Stock Exchange. Results suggest that Spanish SME online presence lacks professionalism, a defined strategy and willingness to interact with users. 2018-10-26T07:43:30Z 2018-10-26T07:43:30Z 2018 info:eu-repo/semantics/conferenceObject Olvera-Lobo, M.D.; Castillo-Rodríguez, C.; Gutiérrez-Artacho, J. (2018). “Spanish SME use of Web 2.0 tools and web localisation processes“. Isaías, P.; Weghorn, H. (eds.), Proceedings of the International Conferences on WWW/Internet 2018 and Applied Computing 2018, 21-23 de octubre, Budapest (Hungría). IADIS, pp. 35-42, ISBN: 978-989-8533-82-1. http://hdl.handle.net/10481/53559 eng Celia Castillo-Rodríguez; http://creativecommons.org/licenses/by-nc-nd/3.0/es/ info:eu-repo/semantics/openAccess Atribución-NoComercial-SinDerivadas 3.0 España IADIS