The influence of student-university identification on student’s advocacy intentions: The role of student satisfaction and student trust
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Show full item recordEditorial
Taylor & Francis
Materia
Higher education institutions Student-university identification Student satisfaction Student trust Student’s advocacy intentions
Date
2021Referencia bibliográfica
Abdelmaaboud, A.K., Polo Peña, A.I. & Mahrous, A.A. (2021) The influence of student-university identification on student’s advocacy intentions: the role of student satisfaction and student trust, Journal of Marketing for Higher Education, 31:2, 197-219.
Sponsorship
Culture Affairs and Missions Sector, Ministry of Higher Education (Egypt)Abstract
This study examines the influence of student-university identification on student’s advocacy intentions directly and indirectly through student satisfaction and student trust and investigates the moderating role of students’ gender. Drawing upon a sample of (n = 741) undergraduate students from different Spanish universities and using structural equation modeling, the results showed that student-university identification, student satisfaction, and student trust are key influential factors in determining student’s advocacy intentions. The results also confirm the presence of the significant indirect effect of student-university identification on student’s advocacy intentions via student satisfaction and student trust. The results of multigroup analysis supported the significance of the difference between male and female students in the influence of student-university identification and student satisfaction on student’s advocacy intentions.
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