Happiness and well-being. Economic, social and artistic analysis of the promotional strategies of gas companies in Madrid and Paris at the beginning of the 20th century
Identificadores
URI: https://hdl.handle.net/10481/87026Metadatos
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Iconografía Historia del Arte Publicidad
Date
2022Referencia bibliográfica
Fernández Paradas, Antonio Rafael, Rodríguez Martín, Nuria, y Fernández Paradas, Mercedes. “Happiness and well-being. economic, social and artistic analysis of the promotional strategies of gas companies in Madrid and Paris at the beginning of the 20th century”. A thousand ways to understand happiness in the economy
Résumé
This work deals, in a comparative perspective, with the advertising strategies of
the main gas companies operating in Madrid and Paris at the beginning ofthe 20th
century. Specifically, the use of leafiets or brochures (direct advertising), whose aim
was to increase the number of subscribers and the consumption of fiuid, mainly in
the domestic sphere. The text analyses, from the artistic, economic and social perspectives,
some examples ofthese advertising documents, in which the discourse on
the well-being and comfort that gas appliances for the home provided to families
predominates.