The effect of COVID-19 on tourists’ intention to resume hotel consumption: The role of resilience
Metadata
Show full item recordEditorial
Elsevier
Materia
COVID-19 Resilience Revisit intention Perceived risk Hotel firms
Date
2021-09-24Referencia bibliográfica
Francisco Peco-Torres, Ana I. Polo-Peña, Dolores M. Frías-Jamilena, The effect of COVID-19 on tourists’ intention to resume hotel consumption: The role of resilience, International Journal of Hospitality Management, Volume 99, 2021, 103075, ISSN 0278-4319, [https://doi.org/10.1016/j.ijhm.2021.103075]
Sponsorship
Ministerio de Educacion, Cultura y Deporte FPU 15/07264; Spanish Government PID2019-110941RB-I00; Universidad de Granada / CBUAAbstract
This study aims to better understand how one particular personal capacity—psychological resilience—may help
consumers adapt to the ‘new normal’ provoked by the COVID-19 pandemic in the hotel context, which is
characterized by high uncertainty. We conducted a quantitative empirical study among consumers of hotel
services, which showed that their psychological resilience has a negative effect on their perceived health risk and
emotional risk. This negative effect on risk helps increase tourist intention to return to consuming hotel services
despite the on-going pandemic. The findings are of value to the literature and the professional sector alike, as
they demonstrate both relationships jointly for the first time. The work can help hotel firms to design more
effective strategies for approaching customers in the ‘new normal’.