Segmentation of Foreign Tourists Based on Emotional Perception—The Case of Granada, Spain
Metadatos
Mostrar el registro completo del ítemAutor
Valverde Roda, José; Solano Sánchez, Miguel Ángel; Aguilar Rivero, Minerva; Gómez Casero, GemaEditorial
MDPI
Materia
Segmentation Motivation Satisfaction World Heritage Sites Destination Emotional perception
Fecha
2021Referencia bibliográfica
Valverde-Roda, J.; Solano-Sánchez, M.Á.; Aguilar-Rivero, M.; Gomez-Casero, G. Segmentation of Foreign Tourists Based on Emotional Perception—The Case of Granada, Spain. Land 2021, 10, 965. https://doi.org/10.3390/ land10090965
Resumen
The aim of the present research was to present the typologies of foreign tourists in the city of
Granada, Spain, based on their emotional perception and interest in culture using different fieldwork
methods. The main obtained results determine four segments of tourists: cultural, alternative,
heritage, and emotional. The results also show that, in addition to cultural reasons, tourists presented
other types of attractions that encouraged them to visit the city. Regarding the satisfaction variable,
the obtained results show that satisfaction increased when cultural reasons had a strong influence
on the tourists’ choice of destination. This research contributes to identifying the characteristics of
the different visitor segments, with the aim of designing tourist and cultural products that can more
efficiently satisfy their needs. This will have a positive impact on the economic development of the
city of Granada with an increase in tourist spending, which will lead to an increase in employment
and urban development.