Proposal for the enhancement of Marzamemi's underwater heritage through the use of digital methodologies

Abstract

This article discusses the importance of technology in the enhancement of underwater heritage, using the Wreck of the Church in the coastal area of Marzamemi (Italy) as a case study. This heritage site is under study in the framework of the European research and knowledge transfer project, WARMEST. There is an increasing variety of digital tools that promise to improve people's experience with heritage sites, to enhance the value of heritage and contribute to the socio-economic development of the territories. A strategy is proposed for Marzamemi underwater heritage site, where communication efforts give potential visitors a sense of the destination that motivates them to choose it and encourage them to talk widely about their experience. To this end, digital tools are a great asset in establishing such a communication strategy to increase information about this heritage on the various websites and social networks related to Marzameni, so that knowledge of Marzameni's underwater heritage would undoubtedly be enhanced.