Web localization: The Spanish SMEs as case of study
Metadatos
Mostrar el registro completo del ítemEditorial
Institute of Electrical and Electronics Engineers (IEEE)
Materia
Web localization Enterprises Internationalization Spanish SMEs Chemical sector
Fecha
2017-06Referencia bibliográfica
Olvera Lobo, M.D.; Gutiérrez-Artacho, J. Web localization: The Spanish SMEs as case of study. In: 12th Iberian Conference on Information Systems and Technologies: Information Systems and Technologies (CISTI), 2017. Lisbon, 21-24 June 2017.
Patrocinador
The authors are grateful to the Spanish "Ministry of Science and Innovation" for supporting this study, in the framework of the research Project CSO2015-64532-R, partially funded by the FEDER program of the European Union.Resumen
Constant changes in the economic environment, where
globalization and the development of the knowledge economy act
as drivers, are systematically pushing companies towards the
challenge of accessing external markets. Web localization
constitutes a new field of study and professional intervention.
From the translation perspective, localization equates to the
website being adjusted to the typological, discursive and genre
conventions of the target culture, adapting that website to a
different language and culture. This entails much more than
simply translating the content of the pages. The content of a
webpage is made up of text, images and other multimedia
elements, all of which have to be translated and subjected to
cultural adaptation.
A case study has been carried out to analyze the current presence
of localization within Spanish SMEs from the chemical sector. Two
types of indicator have been established for evaluating the sample:
indicators for evaluating company websites (with a Likert scale
from 0-4) and indicators for evaluating web localization (0-2 scale).
The results show overall website quality is acceptable (2.5 points
out of 4). The higher rating has been obtained by the system
quality (with 2.9), followed by information quality (2.7 points) and,
lastly, service quality (1.9 points). In the web localization
evaluation, the contact information aspects obtain 1.4 points, the
visual aspect 1.04, and the navigation aspect was the worse
considered (0.37).
These types of analysis facilitate the establishment of practical
recommendations aimed at SMEs in order to increase their
international presence through the localization of their websites.