Does the Use of Social Media Tools in Classrooms Increase Student Commitment to Corporate Social Responsibility?
Metadatos
Mostrar el registro completo del ítemAutor
Rodríguez Gómez, Sara; Garde Sánchez, Raquel; Arco Castro, María Lourdes; López Pérez, María VictoriaEditorial
Frontiers Media
Materia
Corporate social responsibility Business ethics Higher education Digital technology Social Media
Fecha
2020-12-23Referencia bibliográfica
Rodríguez-Gómez S, Garde-Sánchez R, Arco-Castro ML and López-Pérez MV (2020) Does the Use of Social Media Tools in Classrooms Increase Student Commitment to Corporate Social Responsibility? Front. Psychol. 11:589250. [10.3389/fpsyg.2020.589250]
Patrocinador
RD Projects; European Regional Development Fund (ERDF) Andalusia 2014-2020 Operational Program B1-SEJ-387-UGR18Resumen
There is an increasing demand for ethical and Corporate Social Responsibility (CSR)
practices by companies. This competence has to be introduced in students’ training in
business degree programs, and a check must then be done to determine if the students
have come to appreciate the importance of CSR commitments. Using the framework
of Stakeholders Theory, this work aims to examine students’ perceptions of ethical and
CSR practices and commitment to different stakeholders, as well as the factors that
lead students to act in a socially responsible way. Furthermore, we hope to identify how
the perception of CSR can be improved when Web 2.0 and social media tools that
have proven effective in transmitting emotions and values are used in classrooms to
teach these ideas. To this end, a survey was carried out in the year 2019 with 1,030
first-year students; it was administered at the beginning of the semester and also at
the end of the semester after the training activities had been carried out. The main
finding of the research is that students start with the belief that ethics and CSR are
developed for reasons of image and legitimacy; however, after receiving training on these
topics through tools that take into account emotions and values, they start to value
the importance of the company as an agent of social change. The main practical and
managerial implication is that methods based on Web 2.0 and social media tools are
useful to teach ethics and CSR; the theoretical contribution is that students take into
account the welfare of others. This finding contributes to Stakeholder Theory in a higher
education context.