Perceived Value and Customer Adoption of Electric and Hybrid Vehicles
Metadatos
Afficher la notice complèteAuteur
Higueras Castillo, Elena; Molinillo, Sebastián; Coca Stefaniak, J. Andrés; Liébana Cabanillas, Francisco JoséEditorial
MDPI
Materia
Electric vehicles Hybrid vehicles Customer attitudes Perceived Value Sustainable mobility Electromobility
Date
2019-09-11Referencia bibliográfica
Higueras-Castillo, E., Molinillo, S., Coca-Stefaniak, J. A., & Liébana-Cabanillas, F. (2019). Perceived value and customer adoption of electric and hybrid vehicles. Sustainability, 11(18), 4956.
Patrocinador
This research was funded by the Spanish Ministry of Science, Innovation and Universities, National R&D&I Plan and FEDER under grant B-SEJ-209-UGR18.Résumé
Internal combustion engine vehicles are a key source contributing to urban air pollution.
In order to reduce noxious emissions and reliance on fossil fuels, governments and the automobile
industry have started promoting the adoption of electro mobility (EM) options over the last few
years, albeit with limited success in terms of market penetration. This study aimed to improve the
current understanding of factors influencing customers’ intentions to adopt EM options. Building
on the theories of perceived value and reasoned action, this study posits a behavioural model
based on four dimensions of perceived value and two technical performance characteristics of EM
vehicles with regards to their influence on customer attitudes towards EM options, as a precursor to
purchase. The model was tested empirically using structural equation modelling analysis using data
gathered through an online survey of 404 consumers in Spain.