• Digital service innovation: When smart products meet service dominant logic 

  Opazo-Basáez, Marco; Vendrell-Herrero, Ferran; Bustinza, Oscar F.; Vaillant, Yancy (2025)

• Exploring the interplay between Smart Manufacturing and KIBS firms in configuring product-service innovation performance 

  Bustinza Sánchez, Óscar Fernando; Opazo Basáez, Marco Guillermo; Tarba, Shlomo (2022-10-28)

• AI-enabled smart manufacturing boosts ecosystem value capture: The importance of servitization pathways within digital-intensive industries 

  Bustinza Sánchez, Óscar Fernando; Molina Fernández, Luis Miguel; Vendrell-Herrero, Ferran; Opazo-Basaez, Marco (2024)

• Digital Service Innovation: Challenges, Issues and Opportunities for Logistics and Supply Chain Management 

  Opazo-Basaez, Marco; Vendrell-Herrero, Ferran; Bustinza Sánchez, Óscar Fernando; Rabetino, Rodrigo (2024-05-29)

• Testing service infusion in manufacturing through machine learning techniques: looking back and forward 

  Bustinza Sánchez, Óscar Fernando; Vendrell-Herrero, Ferran; Davies, Philip; Parry, Glenn (2024-05-16)

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