@misc{10481/73260,
year = {2021},
url = {http://hdl.handle.net/10481/73260},
abstract = {Purpose: This study aims to discern emerging trends and provide a longitudinal perspective
on merchandising research by identifying relationships between merchandising-related
subdomains/themes.
Design/methodology/approach: We sourced 657 merchandising-related articles published
since 1960, from the Scopus database and 425 from Web of Science. After processing and
normalizing the data, we performed co-word and thematic network analyses. Taking a text
mining approach, we used topic modeling to identify a set of coherent topics characterized by
the keywords of the articles.
Findings: We identified the following merchandising-related themes: branding, retail,
consumer, behavior, modeling, textile and clothing industry, and visual merchandising.
Although visual merchandising was the first type of merchandising to be used in-store, only
recently has it become an emerging topic in the academic literature. There has been a further
trend over the last decade to understand the adoption of simulation technology, such as
computer-aided design, particularly in supply chain management in the clothing industry.
These and other findings contribute to our discussion of the merchandising concept,
approached from an evolutionary perspective.
Research limitations/implications: The conclusions of the study hold implications at the
intersection of merchandising, sectors, new technologies, research methodologies, and
merchandising-practitioner education. Research trends suggest that, in the future, virtual
reality and augmented reality using neuroscientific methods will be applied to the emerchandising
context.
Practical implications: The different dimensions of merchandising can be used to leverage
store managers’ decision-making process toward an integrated store-management strategy. In
particular, by adopting loyalty merchandising tactics, the store can generate emotional
attachment among consumers, who will perceive its value and services as unique, thanks to
merchandising items designed specifically with that aim in mind. The stimulation of unplanned purchases, the strategic location of products and duration of
each merchandising activity in the store, the digitalization of merchandising, and the
application of findings from neuroscience studies are some of the most relevant practical
applications.
Originality/value: The study provides the first-ever longitudinal review of the state of the art
in merchandising research, taking a holistic perspective of this field of knowledge spanning a
60-year period. The work makes a valuable contribution to the development of the marketing
discipline.},
publisher = {Emerald},
title = {Past, present, and future research on self-service merchandising: A co-word and text mining approach},
author = {Muñoz Leiva, Francisco and Rodríguez López, María Eugenia and Liébana Cabanillas, Francisco José},
}