@misc{10481/72113,
year = {2021},
month = {12},
url = {http://hdl.handle.net/10481/72113},
abstract = {‘Transcreation’ has appeared in the last decade as a translation-related
activity consisting in the creative reinterpretation of texts to suit the
characteristics of an intended audience. However, the scientific
literature surrounding transcreation does not offer a homogenous
definition of the term. Given these disparities, the main objective of
this work is to create a reliable source of reviewed scientific
information about the topic. A sample of scientific works regarding
the topic ‘transcreation’ has been compiled from databases and
repositories of recognized reliability and has been analyzed with a
qualitative data analysis software (NVivo). Findings show that
research on transcreation expanded significantly between 2015 and
2019 and that most studies are of a qualitative nature. A critical
analysis of the content connects transcreation with other fields of
research: translation, communication, advertising and poetry.
Following a concept-centric approach, this Systematic Literature
Review has permitted the formulation of definitions for transcreation
and the landscape of academic research on the topic to be outlined.},
organization = {MCIN/AEI/FEDER "Una manera de hacer Europa"	RTI2018.093348},
organization = {Training Program for University Teaching Staff (MICIU)	FPU18/02698},
publisher = {Taylor & Francis},
keywords = {Transcreation},
keywords = {Systematic literature review},
keywords = {Translation Studies},
keywords = {Qualitative analysis},
keywords = {Critical analysis},
title = {Towards a definition of transcreation: a systematic literature review},
doi = {10.1080/0907676X.2021.2004177},
author = {Díaz Millón, Mar and Olvera Lobo, María Dolores},
}