@misc{10481/55021,
year = {2018},
month = {5},
url = {http://hdl.handle.net/10481/55021},
abstract = {The growing industrial concern about sustainability challenges has driven vehicle and auto
parts manufacturers to adopt service capabilities as a way to maintain competitiveness in compliance
with environmental regulations. As a result, automakers have progressively integrated digital
and green service initiatives to support operations and address environmental issues effectively.
The present study examined the effect of digital and green servitization on the firm’s productivity. To
test their effect quantitatively, this study used the ORBIS database to construct a multi-country sample
containing 228 companies in the automotive industry. Our findings indicate that implementation of
digital and green servitization is positively associated with higher productivity outcomes once the
two forms of servitization coexist and operate jointly. Moreover, the results of the study underscore
the importance of establishing a successional pathway of implementation priorities. Our evidence
suggests that firms willing to offer green services should consider offering digital services first, as
this is the only way to obtain productivity gains from green servitization.},
organization = {This research was supported by the European Commission under the Horizon 2020—MAKERS
project: SmartManufacturing for EU Growth and Prosperity.},
publisher = {MDPI},
keywords = {Sustainability},
keywords = {Digital servitization},
keywords = {Green servitization},
keywords = {Performance benefits},
title = {Uncovering Productivity Gains of Digital and Green Servitization: Implications from the Automotive Industry},
author = {Opazo-Basáez, Marco and Vendrell-Herrero, Ferrán and Bustinza Sánchez, Óscar Fernando},
}