TY  - GEN 
AU  - Zarco Fernández, María del Carmen
AU  - Santos, Elena
AU  - Cordón García, Óscar
PY  - 2019
UR  - https://hdl.handle.net/10481/99813
AB  - La adopción de Twitter como canal de comunicación puede suponer un importante beneficio para las empresas, ya que les permite mejorar su reputación y comprobar su coherencia con su misión y sus objetivos, controlar cómo responden los clientes a una...
AB  - The adoption of Twitter as communication channel can provide a significant benefit to firms, allowing them to improve their
reputation and check its consistency with their mission and goals, monitor how customers respond to a business decision,...
LA  - eng
KW  - Twitter
KW  - Communication
KW  - Information visualization
KW  - Social network analysis
KW  - Wineries
KW  - Denomination of qualified origin rioja
TI  - Advanced visualization of Twitter data for its analysis as a communication channel in traditional companies
DO  - https://doi.org/10.1007/s13748-019-00181-3
ER  -