TY  - GEN 
AU  - Prados Castillo, Juan Francisco
AU  - Torrecilla-García, Juan Antonio
AU  - Liébana Cabanillas, Francisco José
PY  - 2024
UR  - https://hdl.handle.net/10481/99687
AB  - Purpose
The primary objective of this study is to ascertain how Metaverse technologies, primarily virtual reality (VR) and augmented reality (AR), redefine tourism experiences. It aims to delve into the capabilities of these technologies in...
LA  - eng
PB  - Emerald Publishing Limited
KW  - Engagement
KW  - Marketingstrategies
KW  - Consumer behaviour
KW  - Digital transformation
KW  - Traveller experience
KW  - Virtual tourism
TI  - Metaverse as a booster of tourism transformation towards virtual management strategies
DO  - https://doi.org/10.1108/TR-10-2023-0750
ER  -