TY  - GEN 
AU  - Prados Castillo, Juan Francisco
AU  - Solano Sánchez, Miguel Ángel
AU  - Martín Martín, José María
AU  - Liébana Cabanillas, Francisco José
PY  - 2024
UR  - https://hdl.handle.net/10481/99684
AB  - This study aims to determine the associations between socio-demographic profiles, respondents’ self-assessed technology proficiency, willingness to carry out different immersive virtual tourism experiences, and willingness to pay for these kinds of...
LA  - eng
PB  - Elsevier
KW  - Willingness to pay
KW  - Artificial neural network
KW  - User profile
KW  - Consumer behaviour
KW  - Digital natives
KW  - Experience paradox
TI  - An analysis of the consumer profile and the willingness to pay in immersive virtual tourism
DO  - https://doi.org/10.1016/j.jdmm.2024.100929
ER  -