TY  - GEN 
AU  - Rosillo-Díaz, Elena
AU  - Blanco Encomienda, Francisco Javier
AU  - Crespo Almendros, Esmeralda
PY  - 2020
UR  - https://hdl.handle.net/10481/99616
AB  - Purpose – While there have always been cultural differences between countries and between individuals, the virtualisation of markets is rendering the impact of these differences even more salient. There is clear evidence that cultural dimensions are...
LA  - eng
PB  - Emerald Publishing Limited
KW  - E-commerce
KW  - Purchase intention
KW  - Perceived risk
KW  - Perceived quality
KW  - Individual cultural dimensions
TI  - A cross-cultural analysis of perceived product quality, perceived risk and purchase intention in e-commerce platforms
DO  - https://doi.org/10.1108/JEIM-06-2019-0150
ER  -