TY  - GEN 
AU  - Alshawawreh, Ali Ra’Ed
AU  - Liébana Cabanillas, Francisco José
AU  - Blanco Encomienda, Francisco Javier
PY  - 2024
UR  - https://hdl.handle.net/10481/99594
AB  - The aim of this study is to explore the potential uses of Big Data for enhancing the competitive position of telecommunication companies based on Resource-Based View Theory. To achieve it, a quantitative approach was employed to collect and analyze...
LA  - eng
PB  - Elsevier
KW  - Big data analytics
KW  - e-WOM
KW  - e-CRM
KW  - Social media
KW  - Market performance
KW  - Competitive advantage
TI  - Impact of big data analytics on telecom companies’ competitive advantage
DO  - https://doi.org/10.1016/j.techsoc.2024.102459
ER  -