TY  - GEN 
AU  - Fuentes Fuentes, María Del Mar
AU  - Llorens Montes, Francisco J.
AU  - Molina Fernández, Luis Miguel
AU  - Albacete Sáez, Carlos Antonio
PY  - 2011
UR  - https://hdl.handle.net/10481/99322
AB  - Quality management (QM) affects many variables related to marketing. Persuaded by the numerous benefits and competitive potential of QM, many firms have decided to implement QM programs. The study examines how the fit between industrial environment...
LA  - eng
KW  - Quality Management
KW  - Industrial environment
KW  - Performance
KW  - Fit
TI  - Environment-quality management coalignment across industrial contexts: An empirical investigation of performance implications
DO  - 10.1016/j.indmarman.2011.02.001
ER  -