TY  - GEN 
AU  - Alonso Dos Santos, Manuel
AU  - Llanos Contreras, Orlando
AU  - Calabuig Moreno, Ferran
AU  - Augusto Felicio, José
PY  - 2022
UR  - https://hdl.handle.net/10481/99152
AB  - Purpose – This paper investigates the influence of firms’ communication in terms of family firm identity and country-of-origin on consumer response. Design/methodology/approach – A self-supplied online experiment in Chile and Spain is employed using...
LA  - eng
KW  - Family firm identity
KW  - Brand trust
KW  - Intention to buy
KW  - Country of origin
KW  - Consumer behavior
TI  - Should a family firm communicate their family identity and country of origin? A cross-cultural study from Chile and Spain
DO  - 10.1108/IJOEM-01-2020-0027
ER  -