TY  - GEN 
AU  - Alonso Dos Santos, Manuel
AU  - Llanos Contreras, Orlando
AU  - Farias Nazel, Pablo
PY  - 2019
UR  - https://hdl.handle.net/10481/99150
AB  - The purpose of this study is to determine whether the image transfer theory and the elaboration likelihood model can provide a theoretical framework capable of assessing the influence of consumers’ product involvement and family firms’ identity...
LA  - eng
KW  - elaboration likelihood model,
KW  - family firm image
KW  - family firm´s identity
KW  - image transfer theory
KW  - product involvement
TI  - Family firms’ identity communication and consumers’ product involvement impact on consumer response
DO  - https://doi.org/10.1002/mar.21212
ER  -