TY  - GEN 
AU  - Alonso Dos Santos, Manuel
AU  - Calabuig Moreno, Ferran
AU  - Sánchez Franco, Manuel
PY  - 2019
UR  - https://hdl.handle.net/10481/98940
AB  - Sporting events can be announced using sports posters and by disseminating advertisements on the internet, on the street and in print media. But until now, no prior research has measured the effectiveness of sponsorship in sporting event posters. This...
LA  - eng
KW  - Poster
KW  - Sports
KW  - Sporting event
KW  - Placement
KW  - Eye tracking
KW  - Sponsorship
KW  - Sponsors
KW  - Attention
KW  - Congruence
TI  - Congruence and placement in sponsorship: An eye-tracking application
DO  - https://doi.org/10.1016/j.physbeh.2018.05.032
ER  -