TY  - GEN 
AU  - Ibáñez, Maria Jose
AU  - Alonso Dos Santos, Manuel
AU  - Llanos Contreras, Orlando
PY  - 2022
UR  - https://hdl.handle.net/10481/98649
AB  - Purpose – Communicating the identity of a family business generates positive results in consumer response. The paper aims to understanding how the efficient transmission of family identity can influence consumer behavior is essential for designing...
LA  - eng
KW  - Family firm identity
KW  - Visual attention
KW  - Eye-tracking
KW  - Consumer responses
KW  - Identity transmission
KW  - Family firm reputation
KW  - Family firm branding
TI  - Transmission of family identity and consumer response: do consumers recognize family firms?
DO  - 10.1108/IJEBR-05-2021-0401
ER  -