TY  - GEN 
AU  - Alonso Dos Santos, Manuel
AU  - Huertas-Serrano, Maria
AU  - Sanchez Franco, Manuel
AU  - Torres Moraga, Eduardo
PY  - 2021
UR  - https://hdl.handle.net/10481/98648
AB  - Purpose – The academic literature debates the desirability of sponsoring alcohol products at sporting events, a discussion that increases as major sporting events approach. This study aims to examine the influence that sponsorship of an alcoholic...
LA  - eng
KW  - Sponsorship
KW  - Poster
KW  - Sport
KW  - Alcohol
KW  - EyeTracking
TI  - Alcohol versus sponsorship: effectiveness in sports posters
DO  - 10.1108/BFJ-06-2020-0541
ER  -