TY  - GEN 
AU  - Alonso Dos Santos, Manuel
AU  - Perez Campos, Carlos
AU  - Crespo Hervás, Josep
PY  - 2020
UR  - https://hdl.handle.net/10481/98643
AB  - Studies have shown that exposure to sponsorship can influence behavior. However,  evidence of the effectiveness of sports advertising and its influence on alcohol  consumption is inconclusive. The goal of this research is to examine whether ...
LA  - eng
KW  - alcohol
KW  - attention
KW  - congruence
KW  - eye‐tracking
KW  - gender
KW  - poster
KW  - sponsorship
TI  - The effectiveness of advertising alcohol products in sports sponsorship
DO  - https://doi.org/10.1002/mar.21325
ER  -