TY  - GEN 
AU  - Espigares Jurado, Francisco
AU  - Muñoz Leiva, Francisco
AU  - B. Correia, Marisol
AU  - M.R. Sousa, Carlos
AU  - M.Q. Ramos, Célia
AU  - Faísca, Luís
PY  - 2020
UR  - https://hdl.handle.net/10481/97927
AB  - This article focuses on the role played by the images that hotels use on their websites. Under this approach, this study analyses the main image used in a hotel website, considered an area of outstanding interest, which can help to improve the first...
LA  - eng
PB  - Elsevier
KW  - Eye tracking
KW  - tourism
KW  - main image
TI  - Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: An eye tracking study
DO  - 10.1016/j.jretconser.2019.101906
ER  -