TY  - GEN 
AU  - Castañeda García, José Alberto
AU  - Sabiote Ortiz, Carmen María
AU  - Vena-Oya, Julio
AU  - García Retamero Imedio, María Del Rocío
PY  - 2024
UR  - https://hdl.handle.net/10481/97643
AB  - The tourism sector is known to suffer significant volatility associated with safety issues. Among the factors that influence tourists’ decisions in this regard are health-related concerns about the destination country. However, when it comes to taking...
LA  - eng
PB  - Taylor & Francis
KW  - Cultural context
KW  - communication
KW  - music effectiveness
KW  - desirable health-related behaviour
TI  - The effect of music to encourage responsible health- related behaviours among reluctant tourists: analysis of high – and low-context cultures
DO  - 10.1080/13683500.2024.2364769
ER  -