TY  - GEN 
AU  - Casado Aranda, Luis Alberto
AU  - Sánchez Fernández, Juan
AU  - Bigne, Enrique
AU  - Smidts, Ale
PY  - 2023
UR  - https://hdl.handle.net/10481/97601
AB  - This study provides an overview of the evolution of the body of knowledge, current
research streams, potential new domains, and theoretical models of interest for
neuromarketing research developed in the field of communication. Neuromarketing
is...
LA  - eng
PB  - Wiley
KW  - advertising
KW  - communication
KW  - comprehensive analysis
TI  - The application of neuromarketing tools in communication research: A comprehensive review of trends
DO  - 10.1002/mar.21832
ER  -