TY  - GEN 
AU  - Anaya Sánchez, Rafael
AU  - Aguilar Illescas, Rocío
AU  - Molinillo, Sebastián
AU  - Martínez López, Francisco José
PY  - 2020
UR  - https://hdl.handle.net/10481/97318
AB  - Purpose – The purpose of this paper is to analyse the effects of brand trust and online brand community
(OBC) trust on consumer repurchase intention and the positive electronic word-of-mouth (eWOM) intention of OBC...
LA  - eng
PB  - Emerald
KW  - eWOM
KW  - Trust
KW  - Loyalty
TI  - Trust and loyalty in online brand communities
T2  - Confianza y lealtad en las comunidades online de marca
DO  - 10.1108/SJME-01-2020-0004
ER  -