TY  - GEN 
AU  - Overgoor, G
AU  - Chica Serrano, Manuel
AU  - Rand, William
AU  - Weishampel, A
PY  - 2019
UR  - https://hdl.handle.net/10481/97249
AB  - Artificial intelligence (AI) has proven to be useful in many applications from
automating cars to providing customer service responses. However, though many
firms want to take advantage of AI to improve marketing, they lack a process by
which to...
LA  - eng
TI  - Letting the Computers Take Over: Using AI to Solve Marketing Problems
DO  - https://doi.org/10.1177/0008125619859318
ER  -