TY  - GEN 
AU  - Chica Serrano, Manuel
AU  - Rand, William
PY  - 2017
UR  - https://hdl.handle.net/10481/97247
AB  - Marketers have to constantly make decisions on how to implement word-of-mouth (WOM)
programs and a well-developed decision support system (DSS) can provide them with valuable
assistance. The authors propose an agent-based framework that aggregates...
LA  - eng
TI  - Building agent-based decision support systems for managing word-of-mouth programs: a freemium application
DO  - https://doi.org/10.1509/jmr.15.0443
ER  -