TY  - GEN 
AU  - Chica Serrano, Manuel
AU  - Cordón García, Óscar
AU  - Damas Arroyo, Sergio
AU  - Iglesias, Valentín
AU  - Mingot, José
PY  - 2016
UR  - https://hdl.handle.net/10481/97234
AB  - Brands are one of the most important of a firm’s assets. Brand-managing activities are typically related
to brand positioning and integration with marketing campaigns, and can involve complex decisions. The
branding of an organization is indeed a...
LA  - eng
TI  - Identimod: modeling and managing brand value using soft computing
DO  - https://doi.org/10.1016/j.dss.2016.06.007
ER  -