TY  - GEN 
AU  - Vargas Pérez, Víctor
AU  - Mesejo Santiago, Pablo
AU  - Chica Serrano, Manuel
AU  - Cordón García, Óscar
PY  - 2023
UR  - https://hdl.handle.net/10481/96712
AB  - Agent-based models establish a suitable simulation technique to recreate real complex systems, such as those approached in marketing. Reinforcement learning is about learning a behavior policy in order to maximize a long-term reward signal. In this...
LA  - eng
PB  - Elsevier
KW  - Deep reinforcement learning
KW  - Deep Q-Network
KW  - Agent-Based Modeling
KW  - Media planning
KW  - Marketing
TI  - Deep reinforcement learning in agent-based simulations for optimal media planning
DO  - https://doi.org/10.1016/j.inffus.2022.10.029
ER  -