TY  - GEN 
AU  - Giráldez Cru, Jesús
AU  - Chica Serrano, Manuel
AU  - Cordón García, Óscar
AU  - Herrera Triguero, Francisco
PY  - 2020
UR  - https://hdl.handle.net/10481/96677
AB  - Understanding consumer behaviors and how consumers react to marketing campaigns and viral word-of-mouth processes is crucial for marketers. Classical approaches try to infer this information from a global top-down perspective. However, a more suitable...
LA  - eng
PB  - Wiley
KW  - Agent-Based Modeling
KW  - Marketing
KW  - Fuzzy linguistic modeling
KW  - Consumer behavior
TI  - Modeling Agent-based Consumers Decision-making with 2-tuple Fuzzy Linguistic Perceptions
DO  - https://doi.org/10.1002/int.22211
ER  -