TY  - GEN 
AU  - Robles, Juan Francisco
AU  - Chica Serrano, Manuel
AU  - Cordón García, Óscar
PY  - 2020
UR  - https://hdl.handle.net/10481/96676
AB  - Marketers have an important asset if they effectively target social networks’ influentials. They can adver- tise products or services with free items or discounts to spread positive opinions to other consumers (i.e., word-of-mouth). However, main...
LA  - eng
PB  - Elsevier
KW  - Viral marketing
KW  - Influence maximization
KW  - Social networks
KW  - Evolutionary multiobjective optimization
KW  - Agent-Based Modeling
TI  - Evolutionary Multiobjective Optimization to Target Social Network Influentials in Viral Marketing
DO  - https://doi.org/10.1016/j.eswa.2020.113183
ER  -