TY  - GEN 
AU  - Alonso Dos Santos, Manuel
AU  - Calabuig Moreno, Ferran
AU  - Montoro Ríos, Francisco Javier
AU  - Alguacil, Mario
PY  - 2016
UR  - https://hdl.handle.net/10481/95299
AB  - Sporting events attract millions of dollars in sponsorship and tourism, so a strong event brand is required.
The event website quality is responsible for maintaining and attracting consumers and creating a positive
attitude towards the brand. The...
LA  - eng
PB  - MDPI
KW  - Branding
KW  - Quality
KW  - E-Satisfaction
TI  - Online Sport Event Consumers: Attitude, E-Quality and ESatisfaction
DO  - 10.4067/S0718-18762017000200005
ER  -