TY  - GEN 
AU  - Molinillo, Sebastián
AU  - Liébana Cabanillas, Francisco José
AU  - Anaya Sánchez, Rafael
PY  - 2017
UR  - https://hdl.handle.net/10481/95265
AB  - The existing literature mainly analyses user intention to practice social commerce on social networking sites,
but few studies have focused on traditional e-commerce sites with their own integrated social tools (e.g. forums,
reviews). This research...
LA  - eng
PB  - MDPI
KW  - Retail
KW  - Consumer behaviour
KW  - E-commerce
TI  - A Social Commerce Intention Model for Traditional E-Commerce Sites
DO  - 10.4067/S0718-18762018000200107
ER  -