TY  - GEN 
AU  - Rojas Lamorena, Álvaro José
AU  - Alcántara Pilar, Juan Miguel
AU  - Rodríguez López, María Eugenia
PY  - 2021
UR  - https://hdl.handle.net/10481/95100
AB  - Omni-channel management is an increasingly popular strategy that
involves creating multiple forms of contact between brands and
customers to maximise interaction and thereby generate global
brand experiences, which can constitute a competitive...
LA  - eng
TI  - The relationship between brand experience and word-of-mouth in the TV series sector: The moderating effect of culture and gender
DO  - 10.1080/13527266.2021.2011376
ER  -