TY  - GEN 
AU  - Zarco Fernández, María del Carmen
AU  - León Robles, Carlos Alberto
AU  - Valls Prieto, Javier
AU  - Cordón García, Óscar
PY  - 2024
UR  - https://hdl.handle.net/10481/95090
AB  - Purpose – This study aims to determine how the most sustainable brands in Italy and Spain developed
communication and awareness-raising actions during the COVID-19 pandemic and whether these companies
were truly involved in raising public awareness...
LA  - eng
PB  - Emerald Publishing
KW  - COVID-19
KW  - Sustainable brand health communication
KW  - Social media
TI  - How did sustainable Spanish and Italian brands communicate COVID-19 on social media?
DO  - 10.1108/SJME-01-2023-0011
ER  -