TY  - GEN 
AU  - Rodríguez López, María Eugenia
AU  - Barrio García, Salvador Del
AU  - Alcántara Pilar, Juan Miguel
PY  - 2020
UR  - https://hdl.handle.net/10481/95082
AB  - Purpose – This study aims to examine the extent to which customers’ perceptions of restaurant authenticity
facilitate the establishment’s customer-based brand equity (CBBE) – both directly and indirectly – via customer
satisfaction. The study also...
LA  - eng
TI  - Formation of customer-based Brand equity via authenticity: the mediating role of satisfaction and the moderating role of restaurant type
DO  - 10.1108/IJCHM-05-2019-0473
ER  -