TY  - GEN 
AU  - Rojas Lamorena, Álvaro José
AU  - Alcántara Pilar, Juan Miguel
AU  - Sánchez Duarte, Iván Manuel
AU  - Rodríguez López, María Eugenia
PY  - 2019
SN  - 2795-5044
UR  - https://hdl.handle.net/10481/94967
AB  - The purpose of this research is to verify that attitudes towards the contents included in a
television series are affected by the level of involvement of the viewer with it and by the
cultural dimensions at the individual level. Through a...
LA  - eng
KW  - Consumer
KW  - Cultural values
KW  - Psychological Involvement
KW  - Sex
KW  - Spectator
KW  - Stereotypes
KW  - TV Series
KW  - Violence
TI  - The effect of spectator´s cultural values and their involvement on the attitude towards the contents of the televisión series
ER  -