TY  - GEN 
AU  - Alcántara Pilar, Juan Miguel
AU  - Sánchez Duarte, Iván Manuel
AU  - Rodríguez López, María Eugenia
AU  - Rojas Lamorena, Álvaro José
PY  - 2018
SN  - 1646-8848
UR  - https://hdl.handle.net/10481/94884
AB  - In international advertising, a foreign language is often used for symbolic purposes. Every language is
associated with some characteristic. The present study analyzes which characteristics and sectors are
associated to the languages studies, and...
LA  - spa
KW  - Foreign language
KW  - Advertising slogan
KW  - Sociolinguism
TI  - El efecto del lenguaje extranjero como transportador de valores culturales
ER  -