TY  - GEN 
AU  - Alcántara Pilar, Juan Miguel
AU  - Del Barrio-García, Salvador
AU  - Rodríguez López, María Eugenia
PY  - 2018
UR  - https://hdl.handle.net/10481/94872
AB  - The globalized nature of markets has provoked interest in whether cultural difference may affect how consumers process the information via websites. Language, as a vehicle for cultural values, is an important factor in their design and the messages...
LA  - eng
TI  - Does language matter? A cross-national comparison of the moderating effect of language on website information-processing
DO  - https://doi.org/10.1016/j.jbusres.2018.03.011
ER  -