TY  - GEN 
AU  - Rosillo-Díaz, Elena
AU  - Muñoz-Rosas, Juan Francisco
AU  - Blanco-Encomienda, Francisco Javier
PY  - 2024
UR  - https://hdl.handle.net/10481/93533
AB  - For electronic commerce (e-commerce) consumers, it is impossible to evaluate the quality of the products on
offer as they are unable to physically test them before purchase. Therefore, sellers must convey quality cues that
are readily identifiable...
LA  - eng
PB  - Elsevier
KW  - Perceived product quality
KW  - Heuristic–systematic model
KW  - Dual-process theory
TI  - Impact of heuristic–systematic cues on the purchase intention of the electronic commerce consumer through the perception of product quality
DO  - 10.1016/j.jretconser.2024.103980
ER  -