TY  - GEN 
AU  - Valero Gil, Jesús
AU  - Suárez Perales, Inés
AU  - Ferrón Vílchez, Vera
PY  - 2024
UR  - https://hdl.handle.net/10481/93457
AB  - Greenwashing can be perceived as dishonest behavior that can threaten trust in business deals due to the current trend
of an intensive scrutiny of sustainability-related messages from organizations. Drawing on the literature concerning
managerial...
LA  - eng
PB  - Sage Journals
KW  - Greenwashing
KW  - Managers
KW  - Corporate reputation
TI  - Would you date a liar? The impact of greenwashing on B2B relationships under the managerial trust view
DO  - 10.1177/23409444241250360
ER  -