TY  - GEN 
AU  - Alonso Dos Santos, Manuel
AU  - Aguado Berenguer, Sergio
AU  - Calabuig Moreno, Ferran
AU  - Alguacil Jiménez, Mario
PY  - 2024
UR  - https://hdl.handle.net/10481/93418
AB  - The study aims to explain how marketing variables (quality, value, satisfaction) combined with corporate
image can explain the loyalty and word-of-mouth of those attending a sporting event. It also
aims to know the different user profiles in the...
LA  - eng
PB  - Ingenta Connect
KW  - PLS-POS
KW  - Loyalty
KW  - Word-of-mouth
TI  - Predicting Loyalty and Word-of-Mouth at a Sports Event Through a Structural Model and Posteriori Unobserved Segmentation
DO  - 10.3727/152599523X16990639314765
ER  -