TY  - GEN 
AU  - Grosso, Fernando O.
AU  - Rodríguez Molina, Miguel Ángel
AU  - Castañeda García, José Alberto
PY  - 2024
UR  - https://hdl.handle.net/10481/92125
AB  - On social media, the social cues accompanying a destination-brand-related post (likes, comments, shares), the relevance of its content, and the content-source are all determining factors that impact on consumers’ engagement with that brand on social...
LA  - eng
KW  - User-generated content
KW  - Firm-generated content
KW  - Social cues
TI  - The impact of destination-brand social media content on consumer online brand-related activities (COBRAs)
DO  - https://doi.org/10.1016/j.tmp.2024.101239
ER  -