TY - JOUR AU - Higueras Castillo, Elena AU - Liébana Cabanillas, Francisco José AU - Alonso Dos Santos, Manuel AU - Zulauf, Katrin AU - Wagner, Ralf PY - 2024 UR - https://hdl.handle.net/10481/92057 AB - The transportation sector's substantial greenhouse gas emissions necessitate solutions that promote sustainability. One potential approach is the higher adoption of electric vehicles (EVs). This study aims to empirically investigate the determinants... LA - eng PB - John Wiley & Sons KW - Adaption-innovation theory KW - Customer engagement KW - Electric vehicles TI - Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles DO - 10.1002/sd.2932 ER -