TY  - GEN 
AU  - Herrmann, Heinz
AU  - Cobo Martín, Manuel Jesús
PY  - 2024
UR  - https://hdl.handle.net/10481/91768
AB  - This study investigates the lack of adoption of pricing models for tenders in business-
to-business (B2B) and business-to-government (B2G) markets. We aim to
identify the gaps between research and practice and propose a future research agenda
to...
LA  - eng
PB  - Springer Nature
KW  - Competitive bidding
KW  - Tendering
KW  - B2B pricing
TI  - Bidding for B2B or B2G tenders: toward the adoption of pricing models in practice
DO  - 10.1007/s11301-024-00424-1
ER  -